Welcome to Sermania Jewelry

Welcome to Sermania Jewelry, a family owned and operated establishment since 1981. Located on the growing and ever popular corridor of South Philadelphia, East Passyunk Avenue. Sermania Jewelry has become the neighborhood jeweler, as well as for the Tri state area for 36 years. Performing simple tasks like installing a new watch battery, while you wait, to designing and manufacturing an engagement ring of your dreams, we do it, mostly, all here on the premises. We also provide expert jewelry repairs, if his schedule allows, you can watch Joe fire up the torch and complete the repair. Restoration of family heirlooms that are passed down through the generations are Joe’s specialty. Many of our customers are amazed at their newly renovated cherished keepsake. Being a family jeweler we stock a unique line of jewelry for Children, Moms, Push gifts, Dads, Grads, Memorial jewelry, Weddings and Anniversaries, which many items are custom made. We take pride in our daily workmanship, and enjoy the relationships that have been created over the years with our customers, as well as their children, who now shop with us!

Meet Our Team

Joseph Sermania
Joseph Sermania Artisan Craftsman
Joseph Sermania artisan craftsman of fine jewelry Born in South Philadelphia, a graduate from Bishop Neumann, Joe began working on Jewelers Row District, Sansom Street, in Philadelphia, at the age of 11. His brother Salvatore Sermania, a jeweler on the Row, introduced his younger brother to the jewelry business, primarily repair and manufacturing. Joe took interest quickly and absorbed all the education and guidance from his brother Sal and many master jewelers on the row. He opened a proprietorship on Jewelers row in the fall of 1981 and did work for local jewelry businesses. In 2004, Joe and his wife Janice purchased the jewelry shop of Gemini Jewelers, previous customers of Joe’s, on the East Passyunk Avenue corridor. “It was a gamble”, the duo reminisces, of their decision. However, they have not looked back, they have watched the renaissance and revitalization of this ever popular foodie and shopping neighborhood. “We are back to our roots”, where we are welcomed, reunited and making acquantinances with school and neighborhood friends, along with the many new young professionals, families and empty nesters who are arriving on a weekly basis. “One of the hardest working man I’ve ever known”, Janice boasts about her husband, Joe is always willing to jump up from his bench to remove a knot out of a tangled necklace, replace a watch band, estimate a repair, or work within a person’s budget for a custom engagement ring, he does it all, six days a week.
Janice Sermania
Janice Sermania Manager Sales Pearl and Bead Stringer
Janice was born in South Philadelphia, a Goretti Girl, Janice has been active in the jewelry business since Joe started his business in 1981. Raising three children with Joe, Janice did pearl and bead stringing at home from her kitchen table while the kids were in school. After quite a few home jewelry demonstrations, over those years, Janice was ready to go retail and back to the South Philly area from where she attended high school. You can find Janice at the store taking pics, updating social media, helping a customer choose a perfect birthday gift or taking care of the daily performances of running a business. She loves the camaraderie that she shares with the many customers that come they’re way.
Amelia Sermania
Amelia Sermania Sales Associate
Amelia has been a part of Team Sermania since her youth. Aside from helping at the counter with repair intakes, and advising a customer on a purchase, she is an integral part in the operations. Her patience in teaching her Mom on posting and photo shoots are immense.
LOVE on the Premises
Available for hugs, kisses, licks and belly rubs from 10 – 6 most days.

Our Happy Clients